This project represents my involvement in strategic campaigns for Netflix, including a one-month production cycle focused on creating video case studies for the TikTok Ad Awards. During this period, I produced three video cases, with two selected as category finalists and one awarded third place, highlighting the creative strength and performance of the campaigns in the digital space.

Following this, I worked on the launch of the new season of Stranger Things, delivering real-time video editing for Netflix's social media channels during a large-scale live event held at Ibirapuera Park in São Paulo. The project included coverage of exclusive series activations and the production of content featuring prominent cultural figures such as Xuxa, influencer Tettrem, and musician Supla, helping amplify the event's reach and impact across social platforms.

Celebrities
The Event

"Parada Estranha" was a large-scale live event celebrating the new season of Stranger Things, featuring a parade of iconic characters and moments from the series across five themed sections. With custom-designed floats, performers, and celebrity appearances, the event took place throughout Ibirapuera Park, running from the Monumento às Bandeiras to the end of the park and was free and open to the public.

I worked on the event capture and social media team, responsible for real-time video editing using footage captured across the parade. My role focused on quickly compiling and delivering content that highlighted key moments, celebrities, and the overall scale of the event as it unfolded live throughout the event, highlighting key moments, celebrity participation, and the overall scale of the experience as it unfolded live.

Aerial view of Parque Ibirapuera
Demogorgon
Badges
Parada Estranha
Material Impact
TikTok 172k 24k 463 1075 Instagram 2.1M 87k 660 7051

This case focused on a behind-the-scenes video hosted by influencer Tet, who guided the audience through the event in a humorous and spontaneous tone. The main challenge was working in real time, collecting his footage throughout the day while simultaneously assembling the final edit as new material continuously arrived. To solve this, I designed a pre-built video structure before receiving the full footage, allowing the edit to evolve dynamically. The final piece was approved by supervisors and published on Netflix's social channels, receiving strong internal recognition as well as direct praise from the influencer on the platform.

This case involved the creation of a real-time social video featuring Xuxa, one of the most iconic and influential figures in Brazilian pop culture. The objective was to produce a meme-driven video that announced the global premiere of the new season of Stranger Things in multiple creative and playful formats during the live event. Working under tight timing constraints, the edit explored different visual approaches and punchlines to transform the announcement into shareable, culturally resonant content. The result connected nostalgia, humor, and immediacy, reinforcing the event's impact and amplifying its reach across social media during the activation.

TikTok 349k 29k 1074 1798 Instagram 2M 79k 1661 4634
Stories
Bastidores
Comentário
Final

"Parada Estranha" was a large-scale experiential event created to celebrate the new season of Stranger Things, transforming Ibirapuera Park in São Paulo into a live, immersive parade inspired by the series' most iconic characters and moments. The event featured five themed sections, each corresponding to different story arcs from the show, with custom-designed parade floats, performers, and celebrity appearances integrated into the narrative experience.